Who/What are We?
Who Is BroadcastMastery.com
Broadcast Mastery is an ad-hoc gathering of the greatest minds in radio and broadcasting with a desire to share and learn in an open environment. Our digital media content is designed to be intense discussions with interaction from YOU!
In addition to daily netcasts, we’ll have regular conference calls to help our listeners become successful, creative broadcast professionals in new media, broadcast, online and on-air advertising and marketing. Most of all, we’re here to create Great Radio!
Building off of the excitement and brainpower generated in our regular conference calls and by highly interactive involvement, Broadcast Mastery is sure to be a lively program that will highlight of the day. The more you participate, the better the conversation!
As we continue pushing into the forefront of Creative Services innovations, sign up for our newsletter to be informed of the next conference call!
Justin Kaiser
Broadcast Mastery
Creative Identity Group
Creative Identity Group – Broadcast & Production Studio
Focusrite, Blue, Aphex, Heil, Digi/ProTools, Audition
What Is BroadcastMastery.com?
BroadcastMastery.com is a unique online digital media content production company specializing in new media for the broadcast industry.
The Broadcast Mastery Digital Media Network delivers daily themed discussion regarding the core aspects of radio including New Media, On-air, Creative, Sales, and Programming.
BroadcastMastery.com interviews the broadcast professionals on the front lines of this exciting industry that contribute to creating great radio. From the small market mom and pop radio station to the major market programmers, sales and management trainers, sales experts, on-air talent, and marketing consultants we’ll cover ALL aspects of the broadcasting industry at BroadcastMastery.com.
BroadcastMastery.com interviews are produced and available online as both streamed content as well as netcasts and archived on the BroadcastMastery.com website. At BroadcastMastery.com, our mission is to educate, inform and entertain broadcasters and new media entrepreneurs in order to help them build better radio stations and increase sales.
With over 13,000 radio stations in the United States, BroadcastMastery.com is delivering highly targeted listeners in this niche market to listen to daily interviews on our website and in their favorite podcast listening program and device, such as the iPod.
Our daily interviews are available in both streaming and downloadable mp3 format as well – giving listeners the ability to either listen while visiting the website, checking email or doing competitive market research online. Listeners can also subscribe to the BroadcastMastery.com RSS feed that allows netcasts and interviews to be automatically downloaded to their computer, iPod or other mp3 player to listen later while commuting, etc. Our interviews are about 15 minutes in duration, as our findings show this to be the “attention span” for most online listeners. At this length, approximately 86% of all interviews are listened to in full.
Broadcast Mastery offers an interactive way for radio and broadcast owners and operators to listen and learn from fellow broadcast professionals who share stories about what has worked and what hasn’t. In addition to daily interviews, BroadcastMastery.com also produces special multi-part audio presentations on specific topics such as programming trends, morning show boot camp information, new media marketing plans, sales training, and un-biased product reviews.
