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Is radio dying? That was the Point of View in a recent Radio Ink Convergence Conference. I blogged about this a few weeks ago…

http://www.radioink.com/HeadlineEntry.asp?hid=141391&pt=todaysnews

Leo states that “Good Content” is what makes good radio.  It’s my opinion that good radio people, who make good radio content, can always make good “radio” entertainment.  The problem we’re having is that the industry isn’t embracing the people that are growing into it. 

There really isn’t a grapefruit league for radio anymore… unless you embrace Podcasting.  Couldn’t it easily be said that good radio people never die they just live on in podcasting and internet content delivery? 

In many aspects, I think radio died a very long time ago. Billboard, R&R, Record companies, Arbitron, radio consolidation and brain dead PD’s are to blame.

The record companies tell the charts what to push – the PD’s play what the charts and some consultant on the other side of the country tell them to and arbitron rewards them accordingly for playing along.

The radio I grew up with was compelling and kept you glued to the dial.

Don’t blame technology – blame the content.

I look at it this way:

• I have a fun job
• People seem to enjoy that I do it
• I make enough to keep us alive
• I don’t smell like coal dust when I get home
• My audience believes in my product, and show up when we go out
• You can’t buy community support like we have
• My boss loves what I do, too

Today’s Best Music 99 1/2 WLOL Minneapolis, St Paul with another hour of custom mixed music…  Now that was a great radio station and a great PD.  Gregg Swedberg had some amazing talent and content with John Hines and the crew in the morning.

Hey tight and bright baby!!! Let’s create some new content! 

Justin Kaiser
Creative Identity Group

photo credit: paper by design

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