Posts tagged as:

traffic

Copy Points – The Creative Process

by Justin Kaiser - Broadcast Mastery

Listen to The Client

Take Good Notes

Type the notes into a script outline

Prepare script for client review

Have client approve script

Discuss final production

Produce spot

Enter spot into system

Send copy to client with a choice of a 6 month or 12 month advertising program

Enter sales order NUMBER TWO ( Order #1 had already been written as per the script)

Monitor account progress for increased floor at their site…

Take client to lunch and ask about next program

OH yeah… suggest yet more ways to promote their business… (enter sales order number three)

GEE ??????????? !!!!!!!!!!! That’s a brand new idea ain’t it? …with some people… giving a hoot comes naturally…

AND we SELL the reps… so they do not “sell” their clients…

We help businesses / clients grow their business.

WE DO NOT SELL THEM ANYTHING. WE PROVIDE THEM A BETTER WAY TO USE A MEDIUM THAT DOES PRODUCE RESULTS.

In a time when corporations of all sizes are laying people off due to “the economy”… Corporations of all sizes retain ideas people… people who know how to live well in hard times…

Thanks Roy!

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Car Sales Down 50% – Need Great Creative?

April 12, 2008

Recently we heard a report that compared car sales from Feb of last year to Feb of this year, sales are down 50%. FIFTY Percent.  Car dealers are now thinking a little differently about what to do to counter act this. They are looking for things that will drive traffic. for the Auto Dealers it’s no longer only about reach [...]

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Tracking Promotion Response

January 7, 2008

I had a good friend at a radio station in Illinois writes “The client wishes to no longer advertise on our station because they are not getting a good response – but they love our production and want us to produce spots for them to use on other stations, possibly in other markets as well. [...]

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Strategic Info for the Indies

September 9, 2007

I saw this article and thought I’d pass it along…
Justin Kaiser
Creative Identity Group
“Old Media” Resilient, Survey Finds
 How do different generations use media? That was the question of a study released last week by Deloitte & Touche’s Technology, Media and Telecommunications practice. Drawn from a Harrison Group survey of 2,200 consumers 13 to 75 years old, the [...]

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Prospecting for New Clients – Voiceover Success

September 9, 2007

Here’s the latest Pap from the RAB, however sometimes, pap to ponder for us indies prospecting for new clients. You ARE spending at least 10%-20% of your workday prospecting, aren’t you?
Justin Kaiser
Creative Identity Group
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Just like our universe, sales are made up of some basic elements. Each time you explore a new opportunity to make a [...]

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What is an RSS Feed? How Can it Help Me?

July 30, 2007

What is an RSS feed?
Really Simple Syndication (RSS) is an XML-based format for content distribution. See Wikipedia’s description at http://en.wikipedia.org/wiki/RSS_%28file_format%29 .
News, information, enterprise applications and weblogs (blogs) can all be published in RSS. When a new article is posted or a change is made to an application, RSS feeds can automatically notify the user. Text, images, [...]

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Learning From An Intern

June 18, 2007

Darren, a Creative Identity Group associate, shares this piece of writing for our listeners… I had just given Nikki the intern forms to fill out, I had made a copy of her driver’s license and social security card, and I had begun training her on what would eventually be her shift on the board. [...]

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Promotions – Daily Promotions

January 14, 2007

Spice up Your Spouse
Invite listeners to write or fax your station in 50 words or less why their spouse needs a makeover. Winners could receive things like a pedicure, manicure, hair cut and style, new glasses or contacts and new clothes. Read some of the most creative letters on the air.
Charity Auctions
If your station receives [...]

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