When I started podcasting I honestly didn’t have a deep ulterior motive. I was just in love with internet radio. It wasn’t until I had been hosting the show for a few months that I realized how passionate I would become about the show and my listeners.
I’ve realized in the last two years that selling ads is just one reason to launch a show. One of many great reasons!
The internet is all about content and we know that the key to reaching our target marketing is to provide them with interesting, original content. So we create websites, write articles, create blogs, write newsletters, etc.
Taking our content and sharing it via an internet radio show or podcast is a natural next step for anyone who wants to reach others with their message.
Probably the number one reason for starting a new show that I hear from my coaching clients is to establish their position as an expert in their field – and it works.
People have a tendency to believe what they hear and they grow to trust those who they hear from often.
Anyone who provides coaching or consulting would be a natural for internet radio. They can model what they do for their listeners, creating a warm market of interested prospects that they can further market their services to.
Not all hosts are motivated by profit. Some create shows to promote an interest or cause that they are passionate about. Others are just having fun talking about a hobby.
The good news for all of us is that it is possible, more today then ever before, to get started with very little
up front or ongoing expenses.
Whatever your reason, internet radio and podcasting provides you with a new way to reach the people you want to reach online.
I know that some of you are intersted in hosting a show but really don’t have a clue what kind of program to create.
Tomorrow I’ll share some great ideas – maybe a few will appeal to you.
Justin Kaiser
Creative Identity Group
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