Posts tagged as:

podcast

Creative Identity Group Featured In Images of Kankakee

by Justin Kaiser - Broadcast Mastery

Pamela Coyle writes…

Creative Identity Specializes in New Media Marketing

Justin Kaiser started out in radio, but his company, Creative Identity Group, has expanded with the times and technology.

Creative Identity specializes in crafting for both external and internal company communications, “on hold” messages for phone systems, audio newsletters and everything in between. The Kankakee Regional Chamber of Commerce is one client, and Creative Identity produces two each month for the agency, one that highlights happenings in the community and the other that targets the chamber’s group for young professionals.

The Sheldon company, which maintains a voice talent roster of 40 people across the world, also makes training materials for call centers and commercials for auto dealerships.

The technology opens new ways for companies to communicate, Kaiser says.

Story by Pamela Coyle

Summary: Justin Kaiser started out in radio, but his company, Creative Identity Group, has expanded with the times and technology.

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Podcast Release

April 4, 2008

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Promoting your Podcast

April 3, 2008

A recent conversation on one of the lists produced the following list of items in promoting your podcast…

I have postcards (just got them), business cards, and new travel posters (http://AmateurTraveler/posters)
I reply to ALL my listener email
I post on topic-relevant forums
I sell T shirts, mugs, etc (only to myself in the year I have had them), [...]

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What is Your Reason to Podcast?

April 3, 2008

When I started podcasting I honestly didn’t have a deep ulterior motive. I was just in love with internet radio.  It wasn’t until I had been hosting the show for a few months that I realized how passionate I would become about the show and my listeners.

I’ve realized in the last two years that selling [...]

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Is Radio Dead? Not by a Long Shot!

April 1, 2008

Those people in the podcasting community have suggested for 3 years now that the death of radio is imminent. I’m here to tell you that you are wrong.
Local radio is NOT dead but certainly emerging. The traditional model for music distribution is not dead and there will be some level of co-existence with [...]

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Promoting your Podcast

July 30, 2007

A recent conversation on one of the lists produced the following list of items in promoting your podcast…

I have postcards (just got them), business cards, and new travel posters (http://AmateurTraveler/posters)
I reply to ALL my listener email
I post on topic-relevant forums
I sell T shirts, mugs, etc (only to myself in the year I have had them), [...]

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You’ll Be Podcasting Sooner or Later

July 30, 2007

Three Reasons that you’ll be podcasting sooner or later:

Your target market wants it. (They want choices for how they consume your content.)
Your competitors want it. (They want to partner on and swap audio content.)
 You want it. (You know that you do!)

So just do it!
Justin Kaiser
Creative Identity Group

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Buzz Buzz – Promoting Your Podcast

July 30, 2007

Promoting an internet radio show is accomplished pretty much the same way that promoting a website is.
You need to create a website with enough content for the search engines to read and know what you are about. If you write two or three paragraphs about each show and archive several months worth of these show [...]

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Podcasting Tech – How To

July 30, 2007

You have your show idea, you have topics in mind, you have your show style planned out – now it’s time to get things rolling
How will you actually create and deliver your great program? 
I’ll tell you the simplest way to get started is to just do it… call Creative Identity Group and we’ll [...]

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Your Podcast – What Next?

July 30, 2007

So you have a great show idea. Now where do you go with it? It’s time to really dig in and see if your initial interest will carry you through a long standing audio date with listeners.
Sit down and start to jot down your ideas for individual show topics. Give yourself about a half hour [...]

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