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Gear Head

by Justin Kaiser - Broadcast Mastery

I’m a self-proclaimed gearhead. So after talking about a brand new piece of equipment in the studio I got the following e-mail from someone in our producers bank…

Just out of curiosity, why are so many people so wrapped up in pre-amps and processors? If you have a clean room with well-thought-out acoustic dampening, why not just record clean, unprocessed audio and apply the effects after the fact with an on-board digital plug-in?

(I realize on-board, digital plug in may be redundant sentence structure, but you get my point)

Once you process the audio, you can’t undo it. So if you are sending audio to a producer, wouldn’t you think said producer would prefer clean, unprocessed audio so he/she can process they way he/she wants?

I know I prefer clean, unprocessed audio.

Now, that said, SOME of you have amazing processing talent. I have audio arrive that I know is processed, but it sounds amazing. And I’ve received audio from others that I’ve had to either trash or ask them to send it back to me unprocessed. (I would hope you would do the same if I sent something that wasn’t top quality.)

Anyway, all the spent on processors. I spent on acoustic tiles. And I purchased the Soundtoys plug-in package for ProTools. I have Behringer B1 mics and very clean rooms. The only processing I do is applying a vocal levitator plug in to the audio track if the levels are recorded a little low – to offset ambient room noise.

I have one other setting – that is to make the voice sound a little more “street” when I’m going “everyday character” parts. So it doesn’t sound like I’m in a studio. More of an open room, office or kitchen type of sound.

Just thoughts. Anyone else bypassing the expense and hassle of pre’s and processors?

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21 Economic Models Explained with Cows

February 3, 2009

SOCIALISM
You have 2 cows.
You give one to your neighbour.
COMMUNISM
You have 2 cows.
The State takes both and gives you some milk.
FASCISM
You have 2 cows.
The State takes both and sells you some milk.
NAZISM
You have 2 cows.
The State takes both and shoots you.
BUREAUCRATISM
You have 2 cows.
The State takes both, shoots one, milks the other, and then throws the [...]

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Read My E-mail

February 3, 2009

Read My E-Mail
Want me to ignore your e-mail? Can do. Just leave the subject line blank, stick your entire message into one, long, 300-word sentence, or use cutesy, curlicued fonts I can’t decipher. Oh, yeah, make sure you use a lavender background and neon green type.
Get ready, I have dozens of ways for you to [...]

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Together in Electric Dreams

April 15, 2008

 
Corey Deitz was on with us today on Life is Show Prep. Deitz has done radio shows in some of the greatest markets including Chicago, St. Louis, Cleveland, Columbus, Toledo, Richmond, Virginia Beach and Little Rock.
He and his partner now do mornings on KDJE-FM (100.3) in Little Rock and syndicate their show to several other Clear Channel radio [...]

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Throw It Against The Wall and See If It Sticks!

April 12, 2008

I was just e-mailed this from one of our readers in the community…
“Even MORE reason to beat salespeople to death that don’t let us do our jobs.  The time to throw commercials against the wall to see what sticks is OVER. Our clients need targeted, well crafted sales messages right now.*
Consumers Making Fewer Shopping Trips
U.S. [...]

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I’m Declaring E-Mail Bankruptcy

April 12, 2008

No, I’m not financially insolvent… but I am e-mail insolvent.  Since the 2 big Illinois floods in January and February of 2008, I am not able to keep up and I’m not able to do my job as effectively as I was once able to.  So I highlighted all of the messages in my inbox [...]

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Dreaming, But Not Living The Dream

February 23, 2008

This is from the Aria Newletter.  Written by a new friend of ours, Michael Tate that we met at RAB.  Read when you have a free moment.
One of the greatest hurdles in living a successful life is the condition of being and feeling comfortable with our lives.
You know that place, not succeeding but not failing. [...]

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Upgrades – New Production Computer – New LCD TV

December 3, 2007

I picked up a new computer from Tiger Direct in Naperville, IL on Thursday. I’d been struggling to get by with a workstation that started suffering from serious issues a few weeks ago. With that in mind I had done enough shopping around to determine that I could get a decent refurbished workstation [...]

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Why I Love Local Small Business

January 14, 2007

A few days back, a friend asked me why I spend so much time working with local small businesses. His argument was that there is much more money to be made working with larger companies because they have more money to spend.Maybe, maybe not.
But to really answer the question, I need to tell you a [...]

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Remotes and Personal Appearances – Part 1

January 14, 2007

It’s that time of year again when our weekends (and beyond) are at the mercy of the stations clients. A remote allows your station the opportunity to showcase a client’s business in your community as well as providing the station the opportunity to put its best foot forward while in the public’s eye.
Last week Joel [...]

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