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Gear Head

by Justin Kaiser - Broadcast Mastery

I’m a self-proclaimed gearhead. So after talking about a brand new piece of equipment in the studio I got the following e-mail from someone in our producers bank…

Just out of curiosity, why are so many people so wrapped up in pre-amps and processors? If you have a clean room with well-thought-out acoustic dampening, why not just record clean, unprocessed audio and apply the effects after the fact with an on-board digital plug-in?

(I realize on-board, digital plug in may be redundant sentence structure, but you get my point)

Once you process the audio, you can’t undo it. So if you are sending audio to a producer, wouldn’t you think said producer would prefer clean, unprocessed audio so he/she can process they way he/she wants?

I know I prefer clean, unprocessed audio.

Now, that said, SOME of you have amazing processing talent. I have audio arrive that I know is processed, but it sounds amazing. And I’ve received audio from others that I’ve had to either trash or ask them to send it back to me unprocessed. (I would hope you would do the same if I sent something that wasn’t top quality.)

Anyway, all the spent on processors. I spent on acoustic tiles. And I purchased the Soundtoys plug-in package for ProTools. I have Behringer B1 mics and very clean rooms. The only processing I do is applying a vocal levitator plug in to the audio track if the levels are recorded a little low – to offset ambient room noise.

I have one other setting – that is to make the voice sound a little more “street” when I’m going “everyday character” parts. So it doesn’t sound like I’m in a studio. More of an open room, office or kitchen type of sound.

Just thoughts. Anyone else bypassing the expense and hassle of pre’s and processors?

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Your AE Has No BALLS!

February 9, 2009

Loren writes…
“I get an email this morning from an AE who asked that we change his clients spot from being one mention of the phone number and two mentions of the website….to two of the phone and one of the website. The phone number is completely random and has NOTHING to do with the business [...]

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Tough Times???

February 6, 2009

Just got this from Albert from our producers bank…
One thing I am noticing is that there is a lot of talk – but not a lot of action. Many clients are delaying a week – a month because they are not certain. I have to follow up much more than in the past. Which effectively [...]

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A Great Read For The Creative Type

February 5, 2009

MARGARET ATWOOD
From Thursday’s Globe and Mail
What sort of country do we want to live in? What sort of country do we already live in? What do we like? Who are we?
At present, we are a very creative country. For decades, we’ve been punching above our weight on the world stage – in writing, in popular [...]

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Read My E-mail

February 3, 2009

Read My E-Mail
Want me to ignore your e-mail? Can do. Just leave the subject line blank, stick your entire message into one, long, 300-word sentence, or use cutesy, curlicued fonts I can’t decipher. Oh, yeah, make sure you use a lavender background and neon green type.
Get ready, I have dozens of ways for you to [...]

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Broadcast Promotion – Cutting Your Green Fees

April 12, 2008

I was e-mailed this promotional idea from the RAB daily e-letter… 
This promo, called “Cutting Your Green Fees,” runs in two phases. The first, month-long promo involved a fertilizer product who, as a sponsor, received on-air mentions as well as in-store signage. Listeners who purchased $25 worth of the products from the farm supply store, (you could [...]

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Throw It Against The Wall and See If It Sticks!

April 12, 2008

I was just e-mailed this from one of our readers in the community…
“Even MORE reason to beat salespeople to death that don’t let us do our jobs.  The time to throw commercials against the wall to see what sticks is OVER. Our clients need targeted, well crafted sales messages right now.*
Consumers Making Fewer Shopping Trips
U.S. [...]

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Client Touch Marketing

April 12, 2008

I am extremely fortunate to have been surrounded by talented people. Today as I sit and evaluate the next steps I need to take in the growth of my business, I am looking for the next client case study.
I cannot stress enough how valuable the client case studies are for us… First, clients LOVE the [...]

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Just When Spring Has Sprung

April 12, 2008

Happy Spring!
Well, at least for a couple of days last week we had sunshine and 60 degrees. Now, we’re in the 30’s with a cold rain. I can’t wait until it warms up next week with flowers, garage sale signs, and the overall signs that winter is over.
~ ~ ~
We’ve been busy at Creative Identity [...]

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I’m Declaring E-Mail Bankruptcy

April 12, 2008

No, I’m not financially insolvent… but I am e-mail insolvent.  Since the 2 big Illinois floods in January and February of 2008, I am not able to keep up and I’m not able to do my job as effectively as I was once able to.  So I highlighted all of the messages in my inbox [...]

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