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Justin Kaiser’s Spilled Brain Video Blog – Emmet Other Lives – 2009-02-21

by Justin Kaiser - Broadcast Mastery

I made it to WI. I miss the snow, don’t miss the cold… reminds me of Emmet Otter’s Jug Band ! Man I loved that show…

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To Start A Week

February 15, 2009

If you’re an independent here are a couple of hard and fast rules to start the week on a high note…
1) Get dressed for work ever morning – even if you only wear shorts and t-shirt.
2) No food in the studio. Coffee, tea and water is still welcome.
3) Check my account regulary to keep on [...]

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Gotcha Card

February 13, 2009

I loved this idea from the most recent SMRN: GOTCHA CARD. Give this to any business “caught” listening to your station. It’s a coupon good for $100 in radio advertising. This should be handled by manager’s only to prevent abuse, but it’s a great concept. I need to make out a sheet for this [...]

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A Great Read For The Creative Type

February 5, 2009

MARGARET ATWOOD
From Thursday’s Globe and Mail
What sort of country do we want to live in? What sort of country do we already live in? What do we like? Who are we?
At present, we are a very creative country. For decades, we’ve been punching above our weight on the world stage – in writing, in popular [...]

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Read My E-mail

February 3, 2009

Read My E-Mail
Want me to ignore your e-mail? Can do. Just leave the subject line blank, stick your entire message into one, long, 300-word sentence, or use cutesy, curlicued fonts I can’t decipher. Oh, yeah, make sure you use a lavender background and neon green type.
Get ready, I have dozens of ways for you to [...]

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Car Sales Down 50% – Need Great Creative?

April 12, 2008

Recently we heard a report that compared car sales from Feb of last year to Feb of this year, sales are down 50%. FIFTY Percent.  Car dealers are now thinking a little differently about what to do to counter act this. They are looking for things that will drive traffic. for the Auto Dealers it’s no longer only about reach [...]

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Finding Your Audience’s Emotional Drivers

April 12, 2008

Andrew passed this along to us and he felt that it had some very smart, and obvious observations here that we don’t see often enough.  It’s written to TV promo producers, but the core marketing lessons apply to everyone in and out of radio, too.
** by Graeme Newell gnewell@602communications.com http://www.602communications.com
Take a look around the country and [...]

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Being Great

April 12, 2008

I’m not sure who wrote this, but it was passed along to me and I felt it was worth sharing…
“It would be a great loss if a man or woman who could conquer great mountains settled instead for conquering little anthills.” – Anonymous
This is a plea to everyone who reads these words: Do great things.
Far [...]

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Client Touch Marketing

April 12, 2008

I am extremely fortunate to have been surrounded by talented people. Today as I sit and evaluate the next steps I need to take in the growth of my business, I am looking for the next client case study.
I cannot stress enough how valuable the client case studies are for us… First, clients LOVE the [...]

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Designing Your Shows Content

April 3, 2008

Do you have a vision for how your show will flow?

If you’re creating a show to highlight your own skills and services, you will probably want to keep the focus on you.
For other show ideas, you will add variety and expand your reach by inviting others to contribute content on an occassional or regular basis.
I [...]

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