Just got this from Albert from our producers bank…
One thing I am noticing is that there is a lot of talk – but not a lot of action. Many clients are delaying a week – a month because they are not certain. I have to follow up much more than in the past. Which effectively cuts into your hourly rate because you can’t exactly bill hourly for a sales pitch. Although that would be nice.
I also got a new client because his first choice (big agency) wanted $2500 for a planning meeting to see if they could work together. I’ll take the seconds, no problem. And I lost one to a big agency. But that is the nature of the beast. In all honesty – they were probably too big for me. I could do their radio, but they wanted it all in one house – and I just can’t handle that kind of volume. So it’s not a bad thing.
But the business is there. You just have to seek out the not so conventional advertisers. And I don’t just do radio. I do whatever a client needs. We just did a project for a client that involved two 15,000-piece mailers. Had to research the postal walks, plan the design, the printing, and the distribution. It’s a lot of work, but it is a relationship builder. it secures the future with this client. And they do radio, too – and that’s where I can do something quick and easy – in comparison to the things I’m not that fluent in.
You just have to look. And yes. it s war. You have to fight for every scrap.
Just don’t piss in your neighbour’s yard.
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Very well said Albert. To your success!
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