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A Great Read For The Creative Type

by Justin Kaiser - Broadcast Mastery

MARGARET ATWOOD
From Thursday’s Globe and Mail

What sort of country do we want to live in? What sort of country do we already live in? What do we like? Who are we?

At present, we are a very creative country. For decades, we’ve been punching above our weight on the world stage – in writing, in popular music and in many other fields. Canada was once a cultural void on the world map, now it’s a force. In addition, the arts are a large segment of our economy: The Conference Board estimates Canada’s cultural sector generated $46-billion, or 3.8 per cent of Canada’s GDP, in 2007. And, according to the Canada Council, in 2003-2004, the sector accounted for an “estimated 600,000 jobs (roughly the same as agriculture, forestry, fishing, mining, oil & gas and utilities combined).”

But we’ve just been sent a signal by Prime Minister Stephen Harper that he gives not a toss for these facts. Tuesday, he told us that some group called “ordinary people” didn’t care about something called “the arts.” His idea of “the arts” is a bunch of rich people gathering at galas whining about their grants. Well, I can count the number of moderately rich writers who live in Canada on the fingers of one hand: I’m one of them, and I’m no Warren Buffett. I don’t whine about my grants because I don’t get any grants. I whine about other grants – grants for young people, that may help them to turn into me, and thus pay to the federal and provincial governments the kinds of taxes I pay, and cover off the salaries of such as Mr. Harper. In fact, less than 10 per cent of writers actually make a living by their writing, however modest that living may be. They have other jobs. But people write, and want to write, and pack into creative writing classes, because they love this activity – not because they think they’ll be millionaires.

Every single one of those people is an “ordinary person.” Mr. Harper’s idea of an ordinary person is that of an envious hater without a scrap of artistic talent or creativity or curiosity, and no appreciation for anything that’s attractive or beautiful. My idea of an ordinary person is quite different. Human beings are creative by nature. For millenniums we have been putting our creativity into our cultures – cultures with unique languages, architecture, religious ceremonies, dances, music, furnishings, textiles, clothing and special cuisines. “Ordinary people” pack into the cheap seats at concerts and fill theatres where operas are brought to them live. The total attendance for “the arts” in Canada in fact exceeds that for sports events. “The arts” are not a “niche interest.” They are part of being human.

Moreover, “ordinary people” are participants. They form book clubs and join classes of all kinds – painting, dancing, drawing, pottery, photography – for the sheer joy of it. They sing in choirs, church and other, and play in marching bands. Kids start garage bands and make their own videos and web art, and put their music on the Net, and draw their own graphic novels. “Ordinary people” have other outlets for their creativity, as well: Knitting and quilting have made comebacks; gardening is taken very seriously; the home woodworking shop is active. Add origami, costume design, egg decorating, flower arranging, and on and on … Canadians, it seems, like making things, and they like appreciating things that are made.

They show their appreciation by contributing. Canadians of all ages volunteer in vast numbers for local and city museums, for their art galleries and for countless cultural festivals – I think immediately of the Chinese New Year and the Caribana festival in Toronto, but there are so many others. Literary festivals have sprung up all over the country – volunteers set them up and provide the food, and “ordinary people” will drag their lawn chairs into a field – as in Nova Scotia’s Read by the Sea – in order to listen to writers both local and national read and discuss their work. Mr. Harper has signalled that as far as he is concerned, those millions of hours of volunteer activity are a waste of time. He holds them in contempt.

I suggest that considering the huge amount of energy we spend on creative activity, to be creative is “ordinary.” It is an age-long and normal human characteristic: All children are born creative. It’s the lack of any appreciation of these activities that is not ordinary. Mr. Harper has demonstrated that he has no knowledge of, or respect for, the capacities and interests of “ordinary people.” He’s the “niche interest.” Not us.

It’s been suggested that Mr. Harper’s disdain for the arts is not merely a result of ignorance or a tin ear – that it is “ideologically motivated.” Now, I wonder what could be meant by that? Mr. Harper has said quite rightly that people understand we ought to keep within a budget. But his own contribution to that budget has been to heave the Liberal-generated surplus overboard so we have nothing left for a rainy day, and now, in addition, he wants to jeopardize those 600,000 arts jobs and those billions of dollars they generate for Canadians. What’s the idea here? That arts jobs should not exist because artists are naughty and might not vote for Mr. Harper? That Canadians ought not to make money from the wicked arts, but only from virtuous oil? That artists don’t all live in one constituency, so who cares? Or is it that the majority of those arts jobs are located in Ontario and Quebec, and Mr. Harper is peeved at those provinces, and wants to increase his ongoing gutting of Ontario – $20-billion a year of Ontario taxpayers’ money going out, a dribble grudgingly allowed back in – and spank Quebec for being so disobedient as not to appreciate his magnificence? He likes punishing, so maybe the arts-squashing is part of that: Whack the Heartland.

Or is it even worse? Every budding dictatorship begins by muzzling the artists, because they’re a mouthy lot and they don’t line up and salute very easily. Of course, you can always get some tame artists to design the uniforms and flags and the documentary about you, and so forth – the only kind of art you might need – but individual voices must be silenced, because there shall be only One Voice: Our Master’s Voice. Maybe that’s why Mr. Harper began by shutting down funding for our artists abroad. He didn’t like the competition for media space.

The Conservative caucus has already learned that lesson. Rumour has it that Mr. Harper’s idea of what sort of art you should hang on your wall was signalled by his removal of all pictures of previous Conservative prime ministers from their lobby room – including John A. and Dief the Chief – and their replacement by pictures of none other than Mr. Harper himself. History, it seems, is to begin with him. In communist countries, this used to be called the Cult of Personality. Mr. Harper is a guy who – rumour has it, again – tried to disband the student union in high school and then tried the same thing in college. Destiny is calling him, the way it called Qin Shi Huang, the Chinese emperor who burnt all records of the rulers before himself. It’s an impulse that’s been repeated many times since, the list is very long. Tear it down and level it flat, is the common motto. Then build a big statue of yourself. Now that would be Art! Adapted from the 2008 Hurtig Lecture, to be delivered in Edmonton on Oct. 1

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21 Economic Models Explained with Cows

February 3, 2009

SOCIALISM
You have 2 cows.
You give one to your neighbour.
COMMUNISM
You have 2 cows.
The State takes both and gives you some milk.
FASCISM
You have 2 cows.
The State takes both and sells you some milk.
NAZISM
You have 2 cows.
The State takes both and shoots you.
BUREAUCRATISM
You have 2 cows.
The State takes both, shoots one, milks the other, and then throws the [...]

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Throw It Against The Wall and See If It Sticks!

April 12, 2008

I was just e-mailed this from one of our readers in the community…
“Even MORE reason to beat salespeople to death that don’t let us do our jobs.  The time to throw commercials against the wall to see what sticks is OVER. Our clients need targeted, well crafted sales messages right now.*
Consumers Making Fewer Shopping Trips
U.S. [...]

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A Message From The Desk of Justin Kaiser

April 3, 2008

Dear Clients and Partners,

I first want to thank you for your business and your loyalty over the years. If you’ve been with us for a while you know that we have experienced some recent growing pains. As we embark on the next growth stage of our company, I want you to know that the same [...]

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Why Are Yellow Pages Like Nursing Homes

October 18, 2007

Here is a forwarded converstation from a “Secret Society” called the Idea Bank…  Thought you would find it interesting…
Why are the Yellow Pages like nursing homes? They’re shockingly expensive, few people under 70 use them, and many who do are just a little out of it.
Moral of the story? When you invest in Yellow Pages [...]

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Breaking the Rules of Branding

September 9, 2007

Most of the time… most of the people are “idea challenged” because they’re afraid to take a chance… “Break The Rules”. They conceive a remarkable marketing, branding, advertising campaign yet they never seem to be able to turn the idea into a working model.
WHY? Client reluctance… idiotic, unimaginative management… and worse yet complete lack [...]

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HD Radio 1 Year Later

September 9, 2007

This article was in the most recent Inside Radio sheet.  This is important reading if your station is promoting an HD component…
Here’s the way I see it.  After more than a year marketing HD radio with partnering radio stations… where are we?  Is there any consumer interest?  I think the 2 things that are crippling this is [...]

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Strategic Info for the Indies

September 9, 2007

I saw this article and thought I’d pass it along…
Justin Kaiser
Creative Identity Group
“Old Media” Resilient, Survey Finds
 How do different generations use media? That was the question of a study released last week by Deloitte & Touche’s Technology, Media and Telecommunications practice. Drawn from a Harrison Group survey of 2,200 consumers 13 to 75 years old, the [...]

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A Message From The Desk of Justin Kaiser

August 7, 2007

Dear Clients and Partners,
I first want to thank you for your business and your loyalty over the years. If you’ve been with us for a while you know that we have experienced some recent growing pains. As we embark on the next growth stage of our company, I want you to know that the same [...]

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Promotions – Daily Promotions

January 14, 2007

Spice up Your Spouse
Invite listeners to write or fax your station in 50 words or less why their spouse needs a makeover. Winners could receive things like a pedicure, manicure, hair cut and style, new glasses or contacts and new clothes. Read some of the most creative letters on the air.
Charity Auctions
If your station receives [...]

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