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Does It Pay To Be The Badguy

by Justin Kaiser - Broadcast Mastery

Having some trouble taking the hardline on issues? Either with a client or with your sales team sometimes there is a way to get what you want afterall. I submit this article as exhibit-A…let the fun begin.

By Anthony Balderrama, CareerBuilder.com writer

One of my favorite was also one of the least liked by many students. He assigned a lot of homework, gave the kind of exams I had about and therefore gave only mostly Bs and Cs each semester. In class, when someone gave the wrong answer, he didn’t humor us by saying, “Well, almost … ” He would tell you that wasn’t the right answer without belittling you and then asked if anyone else knew the correct response. He was the exact opposite of the popular teachers. Still, those who dared to take his class actually respected him quite a bit.
My GPA didn’t like him, but I learned a lot more from his class than any other. If I gave an incorrect answer in class, I never forgot the right one. I learned how to study and to accept imperfect scores — both valuable lessons when I went to college.

The whole tough approach wasn’t easy to take, and at times I imagine it wasn’t easy for him to be the bad guy, but it worked out for the best. It’s a good approach to use in business, too.

What does bad mean?

At work, there are two types of or gals. One is the actual enemy — the person who sets out to make your life miserable. This could be the co-worker who steals your ideas and then makes you look incompetent in front of the boss. The other kind is the person who will take unpopular stances for the good of the company.

At first glance, being the second type of bad guy doesn’t seem so bad because your ultimate purpose is an admirable one. But, do you want to explain to the boss that her new plan is actually an old one that failed miserably? Do you want to tell your colleague that his work ethic is damaging the team’s reputation? Honesty can earn you a reputation as the enemy rather than the tough- friend and alienate co-workers who don’t see you as a team player.

How to make the bad image work for you

Whether you’re the CEO or an administrative assistant, everybody wants respect. Remember: Anyone can complain, but a critical thinker can offer insight for people to consider. If you’re going to express an unpopular opinion, justify it and offer some good alternatives instead of just problems.

When you’re highlighting someone’s mistake, be honest but tactful. If you have a caustic tone when you approach some team members about an unsuccessful deadline, you’ll immediately put them on the defensive. Speaking down to anyone, especially in front of other people, will reflect worse on you than on the person who made a mistake.

Think about my unpopular high school teacher. He didn’t coddle us but he didn’t make us feel stupid. Would you want to work for a boss who didn’t have the same respect for you? Probably not, says Laurent Duperval, president of Duperval Consulting.

“Employees want to be treated with respect and they want to feel valuable,” Duperval cautions. If your type of bad guy is disrespectful and humiliating, then don’t expect to receive much appreciation in return.

Duperval witnessed examples of the wrong kind of bad guy on multiple occasions. When a boss fired an employee via e-mail, several other employees soon found work elsewhere because they didn’t want to receive the same disrespect. Chances are, if the person was fired for just cause, the other employees wouldn’t have feared for their jobs. But if the boss didn’t have the decency to tell the person face-to-face, in private, what else would he be willing to do when they made a mistake?

Being Mr. or Mrs. Popular shouldn’t be your No. 1 work goal, of course; but you should think about the kind of culture your harsh critiques cultivates.

“One person’s good guy is the next person’s bad guy and vice versa. The question is: Did you get compliance or commitment?” Duperval asks. “With compliance, you get what you want in the short term, but the long-term price can be steep.”

How can you do it right?

Being the bad guy (but really being the good guy) isn’t impossible, it just requires careful attention.

- Don’t throw anyone under the bus. You’ll come off as a traitor if you’re quick to pin blame on someone without offer suggestions of how you can collectively improve next time.

- Don’t mistake honesty for cruelty. Telling the truth isn’t painless, but it doesn’t need to be torture.
- Keep things in perspective. Sometimes it’s OK to let little things slide. Nobody’s perfect, so there’s no need to highlight every mistake someone makes.
- Be the good guy, too. When something goes well, make a point to mention it. Being the bearer of bad news gets old for both you and others.

Anthony Balderrama is a writer and blogger for CareerBuilder.com. He researches and writes about job search strategy, career management, hiring trends and workplace issues.

Copyright 2008 CareerBuilder.com.

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Your AE Has No BALLS!

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Loren writes…
“I get an email this morning from an AE who asked that we change his clients spot from being one mention of the phone number and two mentions of the website….to two of the phone and one of the website. The phone number is completely random and has NOTHING to do with the business [...]

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A Great Read For The Creative Type

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MARGARET ATWOOD
From Thursday’s Globe and Mail
What sort of country do we want to live in? What sort of country do we already live in? What do we like? Who are we?
At present, we are a very creative country. For decades, we’ve been punching above our weight on the world stage – in writing, in popular [...]

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Together in Electric Dreams

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Corey Deitz was on with us today on Life is Show Prep. Deitz has done radio shows in some of the greatest markets including Chicago, St. Louis, Cleveland, Columbus, Toledo, Richmond, Virginia Beach and Little Rock.
He and his partner now do mornings on KDJE-FM (100.3) in Little Rock and syndicate their show to several other Clear Channel radio [...]

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

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Car Sales Down 50% – Need Great Creative?

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Recently we heard a report that compared car sales from Feb of last year to Feb of this year, sales are down 50%. FIFTY Percent.  Car dealers are now thinking a little differently about what to do to counter act this. They are looking for things that will drive traffic. for the Auto Dealers it’s no longer only about reach [...]

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Sales Tip – Can’t Sell Today

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Andrew just sent this over and I thought it was fitting and useful…
Can’t sell in January - Between the terrible weather and everyone coming back from vacation, how can you expect someone to focus on buying now? I’ll pound the pavement next month.
Can’t sell in February - More snow and more vacation. Way to go, Washington and [...]

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Sales Tip – Manipulation or Persuasion

April 12, 2008

Andrew just sent this over and I thought it was fitting and useful…
Manipulation is getting prospects or customers to do something for your benefit. Persuasion is getting them to do something for your mutual benefit.
What’s the difference? Manipulation is usually bad. It’s done to serve your own interests without any regard to what you’re doing [...]

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Finding Your Audience’s Emotional Drivers

April 12, 2008

Andrew passed this along to us and he felt that it had some very smart, and obvious observations here that we don’t see often enough.  It’s written to TV promo producers, but the core marketing lessons apply to everyone in and out of radio, too.
** by Graeme Newell gnewell@602communications.com http://www.602communications.com
Take a look around the country and [...]

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Broadcast Promotion – Cutting Your Green Fees

April 12, 2008

I was e-mailed this promotional idea from the RAB daily e-letter… 
This promo, called “Cutting Your Green Fees,” runs in two phases. The first, month-long promo involved a fertilizer product who, as a sponsor, received on-air mentions as well as in-store signage. Listeners who purchased $25 worth of the products from the farm supply store, (you could [...]

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Throw It Against The Wall and See If It Sticks!

April 12, 2008

I was just e-mailed this from one of our readers in the community…
“Even MORE reason to beat salespeople to death that don’t let us do our jobs.  The time to throw commercials against the wall to see what sticks is OVER. Our clients need targeted, well crafted sales messages right now.*
Consumers Making Fewer Shopping Trips
U.S. [...]

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