Broadcast Mastery Media Network - Redefine - Rethink - Radio — Each day we\'ll have a themed discussion regarding the core aspects of radio and broadcasting including Online, On-air, Creative, Sales, and Programming.

The Four-Sided Management Vice: My Longest and Most Direct Letter Yet

July 4, 2009

I’m clearing out some e-mail this morning and came across an e-mail from Eric Rhoads. I thought it was well worth sharing…
Being a radio manager is like being a piece of wood in a vice: pressure from two sides, and you’re the one getting squeezed.
The company is cutting your resources, providing fewer tools and [...]

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Show Prep Guidelines

July 4, 2009

I was clearing out some old e-mail and found the following from Tommy Kramer.
I get asked a lot about exactly how to do show prep.
It all starts with the Listener Profile for your station. Obviously, if your target demo is 18-34 males (like on a Talk or Rock station), your prep is going to be [...]

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A “Sales Stimulus Package” for Broadcasters

March 28, 2009

An interesting article from my friend Paul Weyland…
I assess the power of a will by how much resistance, pain, torture it endures and knows how to turn to its advantage. –Friedrich Nietzsche
For many stations local direct sales is now the only hope to make budget. But if broadcasters want to stimulate long-term local direct [...]

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Justin Kaiser’s Spilled Brain – Episode 5 – Customer Service Failure – 20090319

March 19, 2009

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A quick look at what it’s like to get into work on a good flood day…

March 12, 2009

At about 4:30 we tried to get in a boat to get to the WGFA studios. It was frozen up. So was the second boat. Broadcast with a Marti transmitter from my car and a laptop with Verizon aircard and the iPhone kept us in contact with local officials.

Wednesday Afternoon @ 2:30

Wednesday Afternoon @ 4:00

Thursday [...]

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More Rain

March 10, 2009

Flood warnings in effect once again…

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Justin Kaiser’s Spilled Brain Video Blog – Heading Home Polka Style – 2009-02-22

February 22, 2009

After working in Wisconsin radio for several years in the 90’s I remember my first morning gig at WLDY playing an hour of Polka in the mornings. As the song goes… “In Heaven There Is No Beer… That’s Why We Drink It All Here…”

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