From the category archives:

Web Marketing

Creative Does Work in Radio

by Justin Kaiser - Broadcast Mastery

A sales rep at an associates station was sharing some information with me that I thought you all would appreciate:

She was looking at the website stats for one of her clients.

1.) The client ONLY advertises his website on their
2.) The clients does a live call in on Mondays, and the ads run on Tuesdays
3.) Hits to the website sky-rocket on Mondays and Tuesdays then trickle off for the rest of the week.
4.) This pattern is like clockwork for the last 3 months.

{ 0 comments }

Radio Websites Increase Listenership

February 26, 2007

A study from The Media Audit shows that radio station web sites actually increase the reach of a radio group in local markets. Conducted in 84 U.S. cities between Spring, 2005 and Winter, 2006, The Media Audit’s study found 12 percent of adults in Daytona Beach, FL, visited one of Clear Channel’s radio station web [...]

Read the full article →