From the category archives:

Podcast Consulting

A 3 Minute Creative Timeout – Value of Time

by Justin Kaiser - Broadcast Mastery

For those of us who do freelance work on the side, this video is a great way to spend 3 minutes. This is a great video…with some cussing. Be warned.

In the world, we produce spots for free for our clients all the time. In the freelance world, freebies are a no no. Don’t undervalue your work. Don’t undervalue your skills, and don’t lower your rates to try to win a bidding war.

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New Media Expo Video Highlights

April 3, 2008

At Creative Identity Group we’re FINALLY getting caught up with the many things that are going on and wanted to share a video that Broadcast Consultant Holland Cooke shot in Ontario, CA this past September. You can catch me at 6:47 into the video…

[youtube]http://www.youtube.com/watch?v=I94vB7Sq6U8[/youtube]
Here to Help!
Justin Kaiser
Creative Identity Group

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Promoting your Podcast

April 3, 2008

A recent conversation on one of the lists produced the following list of items in promoting your podcast…

I have postcards (just got them), business cards, and new travel posters (http://AmateurTraveler/posters)
I reply to ALL my listener email
I post on topic-relevant forums
I sell T shirts, mugs, etc (only to myself in the year I have had them), [...]

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You’ll Be Podcasting Sooner or Later

April 3, 2008

Three Reasons that you’ll be podcasting sooner or later:

Your target market wants it. (They want choices for how they consume your content.)
Your competitors want it. (They want to partner on and swap audio content.)
You want it. (You know that you do!)

So just do it!
Justin Kaiser
Creative Identity Group

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Buzz Buzz – Promoting Your Podcast

April 3, 2008

Promoting an internet radio show is accomplished pretty much the same way that promoting a website is.

You need to create a website with enough content for the search engines to read and know what you are about. If you write two or three paragraphs about each show and archive several months worth of these show [...]

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Paying the Bill – Finding Sponsors

April 3, 2008

If you are creating a show to promote yourself, you may not be concerned with attracting sponsorship – but most shows are at least open to the idea of having paid advertisers on their program.

I get asked all the time, how do you find a sponsor?
I’ve been blessed. We aren’t always sold out but we [...]

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Podcasting Tech – How To

April 3, 2008

You have your show idea, you have topics in mind, you have your show style planned out – now it’s time to get things rolling

How will you actually create and deliver your great program?
I’ll tell you the simplest way to get started is to just do it… call Creative Identity Group and we’ll help [...]

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Designing Your Shows Content

April 3, 2008

Do you have a vision for how your show will flow?

If you’re creating a show to highlight your own skills and services, you will probably want to keep the focus on you.
For other show ideas, you will add variety and expand your reach by inviting others to contribute content on an occassional or regular basis.
I [...]

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Your Podcast – What Next?

April 3, 2008

So you have a great show idea. Now where do you go with it? It’s time to really dig in and see if your initial interest will carry you through a long standing audio date with listeners.

Sit down and start to jot down your ideas for individual show topics. Give yourself about a half hour [...]

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Show Ideas – Do YOU Need One for your Podcast?

April 3, 2008

(From now on, if I refer to an internet radio show, you can assume that I am also referring to a podcast show – everyone really should be publishing their shows both ways anyways.)

Maybe you already know exactly what kind of internet radio you want to create, but just in case you don’t, I have [...]

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