From the category archives:

Marketing Your Business

A 3 Minute Creative Timeout – Value of Time

by Justin Kaiser - Broadcast Mastery

For those of us who do freelance work on the side, this video is a great way to spend 3 minutes. This is a great video…with some cussing. Be warned.

In the radio world, we produce spots for free for our clients all the time. In the freelance world, freebies are a no no. Don’t undervalue your work. Don’t undervalue your skills, and don’t lower your rates to try to win a bidding war.

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It’s The Economy… Really?

February 7, 2009

Ric writes… “I’ve been swamped the last couple of weeks, mtgs, lots to write, conf calls etc. Today it is friday. I have two CSR’s. WHAT IS UP WITH THIS! I go from 80 mph to slamming on the breaks. I don’t like this. Well I have an assitant [...]

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Tough Times???

February 6, 2009

Just got this from Albert from our producers bank…
One thing I am noticing is that there is a lot of talk – but not a lot of action. Many clients are delaying a week – a month because they are not certain. I have to follow up much more than in the past. Which effectively [...]

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Shop Locally PSA

April 12, 2008

Brainstorming  some Shop Local PSA’s today.  So, how can we encourage our local listeners to shop locally and keep the dollars in our own hometown? 
Maybe we could have ”local” merchants come in and say… 
“I’m Bob from Bob’s Burger Barn on First Street encouraging you to shop local. We have six local community members as employees, we pay [...]

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Client Touch Marketing

April 12, 2008

I am extremely fortunate to have been surrounded by talented people. Today as I sit and evaluate the next steps I need to take in the growth of my business, I am looking for the next client case study.
I cannot stress enough how valuable the client case studies are for us… First, clients LOVE the [...]

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Prospecting for New Clients – Voiceover Success

September 9, 2007

Here’s the latest Pap from the RAB, however sometimes, pap to ponder for us indies prospecting for new clients. You ARE spending at least 10%-20% of your workday prospecting, aren’t you?
Justin Kaiser
Creative Identity Group
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Just like our universe, sales are made up of some basic elements. Each time you explore a new opportunity to make a [...]

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