From the category archives:

Broadcast Promotions

Gotcha Card

by Justin Kaiser - Broadcast Mastery

I loved this idea from the most recent SMRN: GOTCHA CARD. Give this to any business “caught” listening to your station. It’s a coupon good for $100 in radio advertising. This should be handled by manager’s only to prevent abuse, but it’s a great concept. I need to make out a sheet for this and keep a few in my car.

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Broadcast Promotion – Cutting Your Green Fees

April 12, 2008

I was e-mailed this promotional idea from the RAB daily e-letter… 
This promo, called “Cutting Your Green Fees,” runs in two phases. The first, month-long promo involved a fertilizer product who, as a sponsor, received on-air mentions as well as in-store signage. Listeners who purchased $25 worth of the products from the farm supply store, (you could [...]

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Creative – What does it mean to you?

February 6, 2007

I was recently asked the question… “Creative… what does it mean… to you… to your clients?”
It’s funny how my viewpoint on Creative continues to grow and change. Creative to me means everything from the conceptual work to the production aspect and eventually the final output. The act of being creative for a purpose. [...]

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Super Bowl Legality

January 28, 2007

The Big Game is just around the corner and many of our clients will be promoting sales and events based on the excitement of football. One of our associates, Tommie Lee, sent a reminder about what we can and cannot talk about when it comes to the No Fun League…
You CANNOT say or print [...]

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Promotions – Oldies

January 14, 2007

THE 96 DAYS OF SUMMER
If you haven’t already begun planning for your summer umbrella promotion, some good alternatives to the “XXX Days of Summer” include “The Summer of ‘98 Celebration” (if your station is “98″) or “The Good Time Summer Celebration.” Both work the same as the “XXX Days” promotion.
VW BEETLE GIVEAWAY
If you got [...]

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Promotions – Thanksgiving

January 14, 2007

Ham It Up
Here’s a promotion that can be used prior to Thanksgiving or Christmas. Find a local grocery store or meat market that will donate turkeys (for Thanksgiving) or ham (for Christmas). Each day, give away one turkey or ham to a listener who gives the correct answer to a trivia question related to either [...]

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Promotions – National Days

January 14, 2007

The Green Bagel Machine
On Saint Patrick’s Day, find a local bakery that produces green bagels and hand them out in bags with your station’s logo and call letters on them. These make great giveaways if you have a parade, Irish store or restaurant in your town.
Show Us Your Green Thing
Here’s a St. Patrick’s Day promotion [...]

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Promotions – Monthly Features

January 14, 2007

Jaunary
February
March
April
May
May 01: International Tuba Day. Law Day; Lei Day in Hawaii. Stroke Awareness Month begins (but it’s not what you’re thinking, I’m sure). Toad Suck Daze in Conway, AR. The late HARRY CARAY would have been 79.
May 02: Kentucky Derby, Churchill Downs, Louisville. National Baby’s Day; has nothing to do with pediatrician [...]

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Promotions – Mothers and Fathers Day

January 14, 2007

Tie One On
In honor of Father’s Day, hold an Ugliest Tie Contest. Invite kids to drop off what they think is their dad’s ugliest tie at a participating sponsor’s location. Award the owner of the ugliest one with a grab-bag of great Father’s Day gifts including, of course, a stylish new tie!
Hi From Mom
Have your [...]

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Promotions – Daily Promotions

January 14, 2007

Spice up Your Spouse
Invite listeners to write or fax your station in 50 words or less why their spouse needs a makeover. Winners could receive things like a pedicure, manicure, hair cut and style, new glasses or contacts and new clothes. Read some of the most creative letters on the air.
Charity Auctions
If your station receives [...]

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