From the category archives:

Broadcast General

Radio Died A Long Time Ago… Or Did it…

by Justin Kaiser - Broadcast Mastery

Is radio dying? That was the Point of View in a recent Radio Ink Convergence Conference. I blogged about this a few weeks ago…

http://www.radioink.com/HeadlineEntry.asp?hid=141391&pt=todaysnews

Leo states that “Good Content” is what makes good radio.  It’s my opinion that good radio people, who make good radio content, can always make good “radio” entertainment.  The problem we’re having is that the industry isn’t embracing the people that are growing into it. 

There really isn’t a grapefruit league for radio anymore… unless you embrace Podcasting.  Couldn’t it easily be said that good radio people never die they just live on in podcasting and internet content delivery? 

In many aspects, I think radio died a very long time ago. Billboard, R&R, Record companies, Arbitron, radio consolidation and brain dead PD’s are to blame.

The record companies tell the charts what to push – the PD’s play what the charts and some consultant on the other side of the country tell them to and arbitron rewards them accordingly for playing along.

The radio I grew up with was compelling and kept you glued to the dial.

Don’t blame technology – blame the content.

I look at it this way:

  • I have a fun job
  • People seem to enjoy that I do it
  • I make enough to keep us alive
  • I don’t smell like coal dust when I get home
  • My audience believes in my product, and show up when we go out
  • You can’t buy community support like we have
  • My boss loves what I do, too

Today’s Best Music 99 1/2 WLOL Minneapolis, St Paul with another hour of custom mixed music…  Now that was a great radio station and a great PD.  Gregg Swedberg had some amazing talent and content with John Hines and the crew in the morning.

Hey tight and bright baby!!! Let’s create some new content! 

Justin Kaiser
Creative Identity Group

Creative Commons License photo credit: paper by design

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Everybody’s Free (to Legal ID)

January 7, 2008

EVERYBODY’S FREE (TO LEGAL I.D.)
Ladies and gentlemen of the radio industry of 2004:
SAY THE CALL LETTERS.
If I could offer you only one tip for the ratings, call letters would be it.
The use of call letters is required once an hour by the FCC, whereas the rest of my advice has no basis more reliable than [...]

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History of Radio

January 7, 2008

The first extended radio broadcast of the human voice was transmitted through the air Christmas Eve 1906 from Brant Rock, Massachusetts. Reginald Fessenden was convinced that the “wireless telegraph”, which at the time carried only the beeps of Morse code, could carry the human voice.
An account by Fessenden’s wife reports her husband’s historic transmission, as [...]

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HD Radio 1 Year Later

September 9, 2007

This article was in the most recent Inside Radio sheet.  This is important reading if your station is promoting an HD component…
Here’s the way I see it.  After more than a year marketing HD radio with partnering radio stations… where are we?  Is there any consumer interest?  I think the 2 things that are crippling this is [...]

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Think Different – Perception of Creative Identity Group

July 25, 2007

There is a difference between having a strategy of grabbing a larger percentage of the current listening audience, and having a strategy of GROWING the listening audience.  Are you growing, or simply capturing/trading listeners from competitors?
Creative Identity Group knows where consumers are and how to reach them in this new communications landscape, and we want to [...]

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Learning From An Intern

June 18, 2007

Darren, a Creative Identity Group associate, shares this piece of writing for our listeners… I had just given Nikki the intern forms to fill out, I had made a copy of her driver’s license and social security card, and I had begun training her on what would eventually be her shift on the board. [...]

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Classic hits is about to pass Classic rock

May 1, 2007

That’s in terms of numbers of stations, from the latest Inside Radio/M Street Database research. 460 stations are doing classic rock – while the fast-growing classic hits category is up to 456. It was at just 262 stations in mid-2005.
Classic hits is a popular music radio format, a variation on the classic rock theme that [...]

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Radio in 2012

April 12, 2007

A vivid look into radio in the year 2012.  I hope you have your sunglasses on.
http://www.bridgeratings.com/press_041107.Format%20Trends2012.htm
Justin Kaiser
Creative Identity Group

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What is the NAB Saying About the XM/Sirius Talks of Merger

February 21, 2007

The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts.
Allowing a monopolistic merger is bad public policy

When the FCC authorized two satellite radio operators in 1997, it specifically prohibited [...]

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Remotes and Personal Appearances – Part 1

January 14, 2007

It’s that time of year again when our weekends (and beyond) are at the mercy of the stations clients. A remote allows your station the opportunity to showcase a client’s business in your community as well as providing the station the opportunity to put its best foot forward while in the public’s eye.
Last week Joel [...]

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