From the category archives:

Be Creative!

Writers Niches

by Justin Kaiser - Broadcast Mastery

Successful writers create their own niches as well, whether it’s writing romance novels or articles on aviation. Some writers are even able to develop multiple niches, though it’s not advisable for writers to get too overly ambitious until they’ve established one successful niche.

Heading into 2009, what do you feel is your niche?

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Copywriting Tips

February 3, 2009

Three writing techniques for you to consider…
1) If/Then.Example: ” If you give me twenty minutes of your time, I’ll guarantee a financial miracle in your life” (note: the if/then premise does not have to come at the beginning of a spot.and keep in mind that it is to offer PROOF. Just saying something like, “if [...]

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Advertising is War

April 12, 2008

Advertising is war…  End of Story…
Before television, when there was only radio, we as creative writers and producers did a fabulous job at describing a car enough to make someone want to buy it or at least, visit the showroom.
“Sell the sizzle”.
According to Marketing VP’s from Budweiser and Pepsi, the number one problem with radio [...]

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Shop Locally PSA

April 12, 2008

Brainstorming  some Shop Local PSA’s today.  So, how can we encourage our local listeners to shop locally and keep the dollars in our own hometown? 
Maybe we could have ”local” merchants come in and say… 
“I’m Bob from Bob’s Burger Barn on First Street encouraging you to shop local. We have six local community members as employees, we pay [...]

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Award Winning Radio Ad

April 12, 2008

Just received the following links from a client…
 
I suspect he’ll be issuing a challenge to me shortly.
 
Did I say short?  http://www.shaveeverywhere.ca/en_ca/
http://qml.quiettouch.com/files/publishing/marketing/MarketingDaily/2008/GardeningTips.mp3
http://qml.quiettouch.com/files/publishing/marketing/MarketingDaily/2008/HousekeepingTips.mp3
http://qml.quiettouch.com/files/publishing/marketing/MarketingDaily/2008/DecoratingTips.mp3
photo credit: NickStarr

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The Louder The Commercial

April 2, 2008

At Creative Identity Group we have several Auto Dealers as clients that we write and produce Creative for.  Some of our clients, contrary to our recommendations, prefer to go for the hard sell.  Personal preferences aside.  Darren, one of our associates in NW Chicago, has a theory…
“The louder and more obnoxious the commercial, the less intelligent [...]

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A Few Good Creative Men

February 23, 2008

We ALL have a great responsibility for Great Creative!
[youtube]http://www.youtube.com/watch?v=gYEf8XZKlUU[/youtube]

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Horse, Meet Water… Water, Meet Horse…

January 7, 2008

And Drink! They’d die of dehydration blaming the cowboy because he didn’t scoop the water, cool the water, and bring it to the horses lips, where he would gently pour the water down the horses throat.
This exercise continues to prove one fact: Radio continues to kill itself by convincing reps that they sell advertising, [...]

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