There are a variety of ways you might know the name of Darren Marlar. First and foremost, he’s been a drive-time radio personality for the past twenty years.
If you don’t know him from his on-air work, you might know him from his station imaging through Marlar House Productions – or perhaps you’re one of the over 1,000 radio personalities who have used his show prep in the past ten years.
Or maybe you know Darren Marlar as a clean standup comedian, as he performs in front of thousands of people every year. Or perhaps you’ve read his monthly humor column at TheChristianPulse.com. And we won’t even mention the possibility of an upcoming TV show.
His latest (and arguably biggest) venture is the creation of MARLAR 24/SEVEN (a.k.a., “The Darren Marlar Radio Show”).
According to Marlar, the product is a blending of both syndication and voice tracking – allowing a station to have a major market quality syndicated show, but have it be virtually local and yet remain affordable.
MARLAR 24/SEVEN comes with 35 fully produced cuts each weekday, several pages of dry voice work each month, a daily show promo, a monthly humor column by Darren for the affiliate station’s website, newsletter, etc., five “Power Charge” promos per month, a daily podcast for stations to make available to their listeners, and quite a bit more.
“This is something I’ve been thinking about for close to five years now,” says Marlar. “I’ve run it through my mind a million times but the timing never felt right until now.”
What made the timing right? For one thing, it was the possibility of unemployment. Marlar explains, “The announcement was made back in May that K-Love – that is, EMF Broadcasting, was purchasing the station (WQFL-FM). Everybody seems to think they know exactly what to expect when K-Love buys a station… you’re immediately out of a job, right? Turns out that’s not entirely true as they have decided to keep 101QFL live and local – but nobody, not even EMF, knew that would be the case at the time of the purchase.
“I didn’t really feel led to relocate, and the tiny amount of leads I had for radio jobs fell through very quickly anyway. So I resurrected the idea of having a syndicated radio show, and after a lot of thought and prayer it became abundantly clear that was the direction we needed to go. Doors began opening for us right from the start. Even before we had the website done (www.Marlar24Seven.com ) we already had our first affiliate: WWIL in Wilmington, North Carolina, which begins airing the show on Monday, August 3rd… and we’ve got a lot of stations asking about it already. It’s very exciting – I just wish I could get some sleep.”
To find out more about MARLAR 24/SEVEN, you can visit the website at http://www.Marlar24Seven.com , or call Bryon Poirier at 815/988-3210.
