Just received an e-mail from a regular participant on BroadcastMastery.com…
“I’ve just gotten hired to voice-track a country station… how do I make it sound local and relevant?”
Tommie Lee from TommieAndTheBartender.com passes along some tips…
The only reasons I was even moderately successful during my two brief stints in Country without knowing the music are these:
1) I treated it like a Hot AC gig in terms of my delivery, because in essence, that’s what the format has become.
2) I wore out the content websites like a Bible in Salt Lake City.
3) I remembered that Country Radio isn’t a format so much as a cause. Those who love it are DEVOTED to it, and they’ll gut you if you screw with their baby.
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And Darren Marlar offers this bit of info…
Go out and IMMEDIATELY get “Country Radio Weekly” if it’s still being published. When I was doing Country radio I found it invaluable for little odd day-in-the-life items for the artists. I often got compliments from the PD and the other jocks on my tremendous show prep, when all I did was use my typical day-to-day prep and added Country Radio Weekly to it. I had a 12-share on the weekends doing this.
As for radio show prep – feel free to use mine. http://www.onairprep.com.
DARREN MARLAR
No Cursing, Just Comedy.
www.DarrenMarlar.com
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