Excel in Selling Show # 2 - Bill Guertin - Reality Sells in Radio

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Show Notes

Bill Guertin joins BroadcastMastery.com for an interview talking about Reality Sells in Radio.  Many professional sports teams from the NBA, NHL, Major League Baseball and Major League Soccer have Bill to work with them to help improve their team’s sales and service departments through dynamic learning workshops.

Many associations and conferences have hired Bill to deliver keynotes, workshops, seminars and retreats on how to become the “800-Pound Gorilla” – the dominant player – in their business category, using innovative techniques in marketing, customer service, and sales. He write articles for Chicago-area publications, and has written a book on how you can be more profitable by becoming more Authentic in all you say and do, especially in your business.

Bill Guertin’s more than twenty years of real-world, on-the-street experiences in broadcast sales, service sales, and marketing have given him a broad understanding of how and why people do the things they do. Bill has developed specific techniques proven effective in salesmanship, customer service, marketing, and time management. In addition, his gift of communication allows audiences of all kinds to readily absorb and apply his messages to their own lives. Bill speaks to thousands of people each year, and is a sales coach for many national sports franchises. Bill lives in Bourbonnais, IL with his wife Sherri and three active boys.